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To whom it may concern:

I am deeply passionate about automotive design and actively seek opportunities within Automotive Design. I have collaborated with design teams at Ford and Lynk&Co to develop a feature-rich Augmented Reality HUD that enhances functionality while maintaining clarity and minimizing driver distraction. I care about futuristic aesthetic, minimalism, and motion design. I excel at creative direction and speed execution.

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Who am I?

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Hello, I am Radhika! A product designer with over 4+ years working on real problem statements.

-Currently studying MS HCI at Pratt Institute, NYC

-Graduating in May 2026

Interested in Automotive, Service Design, Recruiting experiences

Portfolio: radhikabalaji.com

Saw the UI/UX Designer role

While reading through the Job description, I noticed a mention of Charging Passport. This idea brought on lots of questions for me which made me keen to try a concept myself.

Role

Sole designer ofcourse!

Timeline

Design- 5 hours,

Documentation- 3 hours

Goal

To quickly conceptualise and focus on simplifying data to tell a story

1️⃣ Firstly, the Big Strategy Question

What is the primary purpose of a year-end review of charging habits?

Is it to:

Reinforce sustainability?

Reinforce travel?

Reinforce optimization?

Reinforce ecosystem lock-in?

The data we surface should serve one of those. Definitely not all of them.

→ Why Own an EV?

Why own an EV car and setup EV charging process at home, work and find other places when you can own an ICE vehicle and find gas stations just about anywhere?

→ Tesla’s mission

Accelerate the world’s transition to sustainable energy.

Every year: